About Us - Wilbur

Where there’s Wilbur, there’s a way.

We’re the leaders in conquering everyday disruption, wherever it arises.

Whether it’s insurance claims, repairs, maintenance, or any other disruption, Wilbur gets your customers back to normal faster. Our suite of flexible, modular and connectable platforms help you connect the dots earlier to find the right solution – delivering better outcomes for everyone, at scale.

Built from over 20 years of on-the-ground experience, Wilbur empowers you to plan, capture, administrate and manage any disruption to minimise the inevitable downstream effects.

For the seen and the unforeseen. For the predictable and the unpredictable. Where there’s Wilbur, there’s a way.

Solutions for the future, inspired by the past.

Wilbur Wright and his brother Orville were two self-taught engineers who along with their sister Katharine, dared to look beyond the horizon and dream of something bigger. Through countless setbacks it was only their persistence, determination and experience after each demoralising failure that helped them launch the first powered airplane flight in 1903.

Inspired by the Wright family, Wilbur is relentless in finding innovative solutions that conquer everyday disruption – solutions for the future, inspired by the past. It’s in this tradition that we continue the fight for ease, simplicity and connection – one small step at a time.

Because for Wilbur… innovation never rests.

The right solutions at the right time.

We’ve codified the workflow of how any type of disruption is managed, and embedded it into our offerings.

Plan: Predict and plan ahead to minimise the risk and inevitable impacts when disruption occurs.
Capture: Capture information quickly and accurately, helping everyone to deliver the right solution faster.
Administrate: Control the process from start to finish to deliver greater transparency, efficiency and better customer experiences.
Manage: Manage with confidence using best-in-class solutions to get your customers back to normal faster.

Innovation never rests… and neither do we.

We’re proud of our team of fearlessly determined and driven people, whose tireless pursuit of better solutions has made us what we are today.

James Pepplinkhouse
Chief Technology Officer

James was appointed as Chief Technology Officer of Wilbur in July 2022.

James is a technology executive with over 22 years’ experience, including over six years in the insurance technology (insurtech) sector. Prior to joining Wilbur, James was the CTO at Codafication, a globally-awarded digital services and software company servicing the insurance supply chain in Australia. James has worked within a diverse set of industries including ecommerce, finance, warehousing & logistics, online trading and marketing.

Brian Siemsen
Founder and Group Chief Executive Officer, Claim Central Consolidated

Brian Siemsen is our Founder and Group Chief Executive Officer.

Brian founded the Group in 2000, and today his focus is on the delivery of value generating claims management solutions and services to the global insurance industry.

Brian has successfully overseen the global expansion of Claim Central Consolidated into multiple geographies including Australia, the United States, South Africa, and New Zealand – all the while driving the focus of the business towards technology solutions and data insights that provide continuous claims improvement for our clients. He has been instrumental in securing funding and undertaking key acquisitions to support the growth of the business.

A thought leader in the insurance and insurtech industries, Brian is a regular speaker and panel member at events both in Australia and internationally.

Among other awards, Brian was selected as Ernst & Young’s Young Entrepreneur of the Year in 2012 and was proud to oversee Claim Central Consolidated’s nomination at #7 in AFR’s Most Innovative Companies in Australia in 2020.

Arun Shankar
Chief Product Officer

Arun Shankar has over 18+ years in the insurance industry, implementing and delivering products & technologies across the globe.

Arun is an experienced Business Architect with extensive knowledge in Insurance claims automation, claims process, sales and service platforms and insurance product implementations. He has worked globally, acquired deep insurance knowledge of various markets, implemented policy admin and claims applications in the USA, Europe and the Asia Pacific markets. His experience includes being an Associate Consultant at Tata Consultancy Services, Lead Business Analyst at Royal Sun Alliance (Scandinavian countries), Legacy system archival, and underwriting risks at IFFCO Tokio General Insurance.

Arun led the build and implementation of Wilbur Solution globally and is now appointed as Chief Product Officer from Sep 2022. He will lead the Product Vision, Roadmap and execution of a cohesive product strategy aligned with the overall business and tech strategy.

William Mayo
Senior VP of Wilbur – North America

William was named Senior VP of Wilbur – North America in 2022. He joined Wilbur in 2019, bringing over a career of claims management and facilitation from insurance carriers and adjusting services firms. He has managed national claims operations, catastrophe responses, litigation and disputed claim departments, and provided oversight for the implementation of new claim system technology.

William’s oversight includes the growth of Wilbur in North America and ensuring the success of the supplier network.

William holds the AIC, AIS, CPCU, and Masters of Insurance Management from Boston University, as well as a B.S. from the University of South Florida.

Ed Kenny
Senior VP of Livegenic – Global

Ed has spent his entire professional career in the insurance industry. Over 20+ years, he’s worked in several specifications, including auto and property claims (Liberty Mutual/Utica National), and software solution vendors (CCC Information Services/Crawford Contractor Connection). He brings to his current role knowledge of working with industry best processes, client alignment strategy, solution based selling practices, the impact of technology improvement advancements, and team account management.

Ed’s responsibilities include overseeing Sales, Account Management and Delivery across the United States, North America, and global clientele, focused on growing new business, expanding existing relationships, managing new clients, and ensuring that all partners and policyholders are receiving an exceptional client experience using our solutions.

He holds a BBA in Finance from Radford University in Radford, Virginia.

Joel Edick
VP, Business Development

As a sales and business development executive, Joel has spent the last decade working with startups in Philadelphia, introducing and selling technology solutions to Fortune 500 companies. He has extensive experience specifically in growth-stage technology startups where he has played a role in multiple company acquisitions. Joel specializes in establishing strategic partnerships that lead to significant revenue growth.

In his capacity as VP, Business Development, Joel oversees new sales opportunities. He brings his vast knowledge of business development to the team, ensuring strong relationships are built between Livegenic and its clients.